Searching for background information on the promotional marketing industry has been difficult on the internet but I have come across some interesting pages as of late the first is on Wikipedia. And from there I found some other pages that are starting to give me a broader understanding on the history of this industry.
The reason for looking into this is to try and find common themes and products that work well, and have stood the test of time, so that we can use this data to serve our customers and there brands more effectively.
this article is interesting even though it is focused on the US market.
If you have had a good promotional product experience share it with us, so we can help more businesses spend their dollars on products that work!
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