As a marketer the customer driven change to environmentally friendly products was initially difficult to deal with, as our suppliers both in New Zealand and in China were not prepared for the change.
In the space of 12 months we have seen a huge change in this, and we are now seeing products from inside and outside of New Zealand with eco-friendly production methods, and materials.
For some of these products please visit us here.
Some of the product changes we are seeing is the recycling of plastic into garments and even bags, but this has been happening for a while, for example Polar Fleece is made from recycled PET bottles, go here for more information.
Another area is that of bioplastics. One example of products that are being created with this is the corn starch pen.
This new area of products that are being launched into the promotional marketing arena are attracting allot of attention from "green" and "socially responsible" organizations, but as the products become more visible in the marketplace I believe there will be a huge uptake as organizations scramble to reduce their carbon footprint.
Another area that is developing in the eco-friendly arena is that of power, to charge your ipod, cell phone, and other small gadgets through solar power. These are starting to make an arrival in the New Zealand market, and we hope to see these become a hugely successful product.
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