R U Marketing?

Who are we? check out here!

But to expand on that we are a promotional marketing company based in Kingsland in Auckland, New Zealand. We have been around for a year now, and are working towards developing our business into a nationwide company.

I get allot of people day to day asking what exactly promotional marketing is, and it is something that is not written about readily online. I find that defining marketing itself can be as simple as "The techniques used to attract and persuade consumers".

Promotional marketing is a part of the marketing mix, it is a product focused approach to attracting customers, and persuading them to purchase your products. In a simple form it is reward for action, but it extends past this.

One simple way of looking at or describing/defining promotional marketing is to look at breakfast serial or children's takeaway meals it does not take long to realize that the little plastic toy is what is persuading the child to nag their parents to buy the product. We would provide the plastic toy..

But this is only a small part of promotional marketing, and children are much easier to market to than adults, in that the trends surrounding a child are not as complex as the trends that affect lets say a CFO or CEO in a large firm. How do you get their attention through promotion?

Back to the other area of promotional marketing; brand awareness, this is the recognition of your brand within your target market and the general public. Take Coca Cola for example the most recognized brand on the planet, not only is their logo recognized and used in advertising, but the specific font they use, the shape of the bottle, and color of the product are all instantly recognized.

The ways businesses gain brand awareness is through having their brand in front of their potential, and target markets faces. To accomplish this successfully can take trial and error, but a well placed promotional giveaway can do the trick. For example, providing pens with your business name on is something that every office uses, so your brand on the pen is more likely to stay in front of that target market. But how do you make a decision on what product to use, and how do you get it into your targets hands?

The most important part is to have a wide range of options to choose from, and make sure that the products that you choose are of good quality and that your brand is going to be well represented by the product. It is a good idea but not always crucial to keep the product functional, and useful to the targets, especially in their work environment...

So now we have some writing about the promotional marketing industry... hopefully we will have others contribute and debate what I have and am going to be posting on this blog!